The workshop of 8 October covers the concrete ways of using megatrends analyses — in particular those gathered and analysed exhaustively each year by the European Institute for Creative Strategies and Innovation — to set up an “Opportunities lab” of the company’s own. It builds on international best practices and on the experience of leading companies.

As this is a workshop about taking ownership of an approach, taking into account the specific features of each company or organization, attendance is limited to some fifteen companies or organizations (the workshop may be scheduled again if need be).