La dynamique stratégique de l'entreprise
Innovation, croissance et redéploiement à partir de l'arbre de compétences
A concrete strategic management approach, the synthesis of 15 years of practice, grounded in 20 years of research, surveys and consulting in companies around the world.
This book analyses the fundamental elements of corporate strategy. It presents a concrete management approach that synthesises 15 years of practice, and examines the major strategic challenges currently facing European companies. Deeply original, it is not yet another synthesis of the strategy literature but an analysis grounded in 20 years of research, surveys and consulting in companies around the world. Many new concepts and methodological tools stem from this work and are published here for the first time.
Special mention of the jury, “Grand prix du livre de management et de stratégie 1999”.